Armine Baghdasaryan

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Plately

Company:

Plately

Year:

2025

Duration:

1 week

Overview

Meet plately- a branding concept designed to connect mindful eating with visual simplicity

Problem

Plately is a meal kit subscription service that brings fresh ingredients and easy recipes straight to your door. The market is young people who quickly choose what is natural and useful at the same time, that is, a design that should not only show what is natural but also be playful and evoke good emotions in buyers.

Solution

Inspired by the idea that every small step counts, I used the classic tic-tac-toe grid to symbolize progress-one plate at a time. Clean, playful, and intentional. What's your next good step?


All Work

Branding

Logo design

Packaging

All Work

Branding

Logo design

Packaging

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