Company:
TENTATION
Year:
2025
Duration:
3 Months
Overview
The Tentation brand produces ready-to-wear clothing, T-shirts, hoodies, jeans, tops, knitwear, trousers, trench coats, and accessories. The brand's products are provocative and original. In addition to the crazy style of the items, the originality of the design attracts attention and challenges the public. High quality, a variety of designs and colors, as well as a memorable hype drop - all this hooks consumers and encourages them to be part of the brand.
Task
Create a design identity that is clear and at the same time expressive hype drop
Solution
Maintaining minimalism and adding a small color combination to it emphasizes the high quality of the brand and its clarity in the market. The main emphasis was placed on the logo, around which the entire design was formed. By studying the strong connection of the fabric seams and using the letter T in the name, we obtained a letter symbol that indicates the quality of the clothing and conveys confidence.
